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Case Studies :
Clicks, Carts, and Conquest
A deep dive into the strategic showdown between Lazada and Shopee, uncovering what tipped the scales in Southeast Asia's e-commerce revolution.
When Uber Bowed Out: How Grab Drove to Victory in Southeast Asia
This case study unpacks the strategic missteps that led to Uber's retreat and the regional ingenuity that propelled Grab to dominate Southeast Asia's ride-hailing market.
Local Roots, Global Ambitions
This case study explores how Noon leverages its regional expertise and customer-centric approach to challenge global competitors like Amazon, setting new standards in the Middle Eastern e-commerce landscape.
The Food Fight - in the Battle for Your Plate
This case study unpacks the strategies, strengths, and market moves of Uber Eats, DoorDash, and Grubhub, exploring how each platform competes to dominate the evolving food delivery landscape in the United States.
Rides, Rivalries, and Resilience
This case study delves into the strategies, strengths, and competitive dynamics of Uber and Lyft, unraveling how these ride-hailing giants navigate challenges to secure their place in the U.S. mobility ecosystem.
From Wardrobes to Vanity
This case study examines the strategic maneuvers, strengths, and challenges of Myntra and Nykaa as they redefine fashion and beauty in the competitive landscape of Indian e-commerce.
Boardroom Battles
This case study explores the strategic approaches, unique features, and market positioning of Miro and MURAL, uncovering what makes each a standout player in the competitive world of digital collaboration tools.
Collaboration Clash
This case study dissects the strengths, strategies, and competitive positioning of Slack, Zoom, Microsoft Teams, and Google Meet to uncover the ultimate collaboration tool for modern workplaces.
Charging Ahead: Ather vs. Ola in India’s Two-Wheeler EV Race
This case study explores the contrasting strategies of Ather Energy and Ola Electric, delving into how their approaches to quality, pricing, and market positioning shape the future of India’s electric two-wheeler industry.
From Kiranas to Quick Commerce: Instant Gratification in Grocery Delivery
This case study explores the strategies and strengths of Zepto, Instamart, Blinkit, and Big Basket as they compete to define the future of quick grocery delivery in India.
Feeding the Nation
A comparative case study analyzing the strategic expansion tactics of Zomato and Swiggy across India’s dynamic food delivery landscape.
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